Interest in low-carbon flat steel products across Europe continues to remain below producers' expectations. Although green steel products developed to support carbon emission reduction targets are gradually entering the market, most buyers remain reluctant to absorb the additional costs under current economic conditions.
Weak order intake from end-use sectors and the slowdown in industrial activity are prompting steel consumers to focus primarily on cost efficiency. As a result, many buyers are unwilling to accept the price premium associated with green steel despite its sustainability benefits.
Market transactions are largely limited to major industrial companies pursuing long-term sustainability strategies, while activity in the spot market remains subdued. Service centers and distributors, in particular, are maintaining a cautious purchasing approach due to difficulties in passing additional costs on to end users.
Industry participants emphasize that the transition to green steel is inevitable in the long run. However, they note that a meaningful recovery in demand will likely depend on an improved economic outlook and stronger incentives supporting the adoption of sustainable steel products.
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