Giovanakis will take over the newly established independent sales division and assume the role of Chief Sales Officer (CSO).
In a company statement, it was noted that under the new structure, the Innovation and Quality units, in addition to the Sales division, will also fall under the responsibility of the CSO. The aim of this restructuring is to bring customer-focused processes together under a single framework and manage them in an integrated manner.
Supervisory Board Chairwoman Ilse Henne stated that establishing an independent sales organization would strategically strengthen the company’s market-oriented management approach. Henne emphasized that Giovanakis would provide a clear strategic focus on value creation, customer orientation, and competitiveness within the sales department, which is considered critical for the company’s transformation process.
The appointment is part of the company’s efforts to strengthen its market position, increase customer focus, and improve resilience under changing market conditions.
Georgios Giovanakis has more than 25 years of management experience in the steel and materials industry. Between 2019 and 2025, he served as Chairman of the Management Board of thyssenkrupp Electrical Steel GmbH. He previously held CFO and CEO positions at Undercarriages/Berco, Acciai Speciali Terni, Shanghai Krupp Stainless, and Terninox SpA.
Since January 1, 2026, Giovanakis had been serving as a member of the expanded Management Board, responsible for sales activities within the CEO portfolio.
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