Yıldız Demir Çelik further strengthened its presence in international markets through its participation in Tube & Wire 2026. Held between April 13–17 in Düsseldorf, the event provided an important platform for the company to engage with industry professionals and establish valuable connections.
Throughout the exhibition, Yıldız Demir Çelik showcased its EPD-certified products while presenting its customer experience–focused approach to international business partners. This participation marked a significant step toward expanding the company’s global collaborations.
EPD-Certified Products and a Sustainability-Driven Approach
As part of the exhibition, the company introduced its pickled, cold-rolled, galvanized, and pre-painted product groups. These EPD-certified products comply with international standards in terms of environmental performance.
At a time when sustainability and transparency are becoming increasingly important, these products stand out as key elements strengthening the company’s competitive edge. With its environmentally conscious production approach, Yıldız Demir Çelik continues to maintain a strong position in global markets.
Integrated and Customer-Centric Service Model
During the event, the company also presented its integrated service model supported by its Steel Service Center, accredited laboratory infrastructure, and digital solutions. This structure is designed to deliver an end-to-end customer experience.
Operating under Yıldızlar Yatırım Holding, the company stands out in Türkiye with its customer experience–oriented organizational structure. All processes from production and sales to technical services and logistics are managed within a holistic value chain approach.
“Customer Experience Is at the Core of Our Strategy”
Commenting on the event, company representative Selçuk Yılmaz stated:
“We do not see customer experience merely as a support function, but as a strategic element positioned at the center of all our operations. We embed this approach across all processes, from production and sales to technical services and logistics.
The Tube & Wire Fair was not only a platform where we showcased our products, but also a key meeting point where we demonstrated our way of doing business and our priorities. Our EPD-certified products stand out as one of the most tangible indicators of our sustainability-driven approach.”
The Global Strength of Yıldızlar Yatırım Holding
With a history spanning over 130 years, Yıldızlar Yatırım Holding is among Türkiye’s well-established industrial groups. The holding operates across a wide range of sectors, including forest products, chemicals and fertilizers, iron and steel, port operations, maritime transportation, energy, and insurance.
With 14 production facilities and 2 ports across Türkiye, the group continues to expand its international production network through investments in Romania and Slovenia. Exporting to more than 80 countries, the holding continues to make significant contributions to the Turkish economy.
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