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Tuyap and Messe Düsseldorf join forces

Turkey's leading fairs in the field of pipe, steel, and cable, TUBE & STEEL and WireTech, organized by Tüyap, and the world giant of the pipe, wire, and cable industry, Tube & Wire fair, organized by Messe Düsseldorf, will meet in Istanbul on 24-27 May 2023.

Tuyap and Messe Düsseldorf join forces

Tuyap, the leader of the Turkish fair industry, has signed a strong cooperation with Messe Düsseldorf, the world's leading fair organization company. As part of the cooperation, Messe Düsseldorf's Tube & Wire fair is moving to Istanbul on 24-27 May 2023, hosted by Tüyap's TUBE & STEEL and WireTech Fairs. In the following years, the fair will continue independently as Tube & Wire Eurasia every two years.

While Tuyap enriches the multinational aspect of Istanbul TUBE & STEEL and WireTech fairs by using Messe Düsseldorf's international sales and marketing network, Messe Düsseldorf aims to reach the Eurasian geography, which stands out as the growth catalyst of the pipe and cable industry, through Tüyap fairs.

Eurasian geography is great potential for the sector

Last year, at Tube and Wire Düsseldorf, Turkey ranked second after Italy in the ranking of the countries with the highest participation. Considering Turkey's strengthening position in the sector, Messe Düsseldorf gave the green light to the cooperation that carried the fair to Istanbul and provided access to Eurasia.

Tuyap Fairs Production Inc. General Manager İlhan Ersözlü said the following about the cooperation: “As Tuyap, we aimed to provide the most effective value from the potential in the pipe, steel, and cable sectors with this cooperation, which combines our more than 40 years of exhibition experience with Messe Düsseldorf's international sales and marketing network. By bringing the world's leading Tube & Wire fair to Istanbul, we are enriching the portfolio and content of our sectoral specialization fairs, TUBE & STEEL and WireTech Fairs, which are held for the second time this year. I believe that this strategic cooperation will create many new business opportunities and that both our visitors and exhibitors will leave the fair happy.”

The cooperation that started with the 2023 fair will continue for a long time. Tube Eurasia and Wire Eurasia, which will take place on 24-27 May 2023 as part of TUBE & STEEL and WireTech this year, will be held biennially and independently from 2025.

TUBE & STEEL and WireTech will come forward stronger this year

Thanks to this cooperation, TUBE & STEEL (Pipe & Steel), the only specialization fair in our country in the pipe, profile, and wire steel, and WireTech, the specialization fair for wire, cable, nail production, and technologies, will open their doors stronger this year.

Among the supporters of TUBE & STEEL Istanbul 2nd Pipe, Profile, Wire Steel, Production and Technology Specialization Fair are the cooperation of the Steel Pipe Manufacturers Association (ÇEBID) and the Steel Foreign Trade Association, the Steel Exporters' Association (ÇİB), Steel Orbis, Cold Rolling, Galvanized and there are also strong institutions such as the PPGI Manufacturers Association (SOGAD), the Turkish Structural Steel Association (TUCSA), and the Flat Steel Exporters and Industrialists' Association (YISAD) and KOSGEB. Steel-pipe-profile-wire, flat steel, structural steel, steel service centers, steel processing technology, pipe-profile-wire processing technology, pipe-profile coating, pipe-profile and fittings, pipelines, pipe-profile-wire-steel production machines, pipe-profile-wire test and control technology, fasteners, pump-valve, sub-industries will be exhibited.

With the synergy brought by the cooperation, the fair, which is expected to be attended by hundreds of companies and company representatives, will be the biggest address of all developments and innovations in the sector in Turkey and Eurasia. The fairs, which will add strength to the industry by bringing together the world's leading manufacturers with authorized buyers for decision-making, are expected to host thousands of visitors from all over the world.

For detailed information: https://tubeandsteelistanbulfair.com/


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