Italian hot-rolled coil (HRC) producers are attempting to raise offer prices by approximately EUR 10-15/t, supported by tighter European import measures and expectations of reduced supply availability. However, according to market sources, these increases have not yet been reflected in actual transactions, with current levels remaining largely indicative offers.
As of July 13, Italian HRC prices are assessed at EUR 680-690/t EXW. Consequently, producers' target prices of EUR 700/t EXW and above have not yet gained broad acceptance in the market. Nevertheless, the increase in imported HRC prices following the implementation of the EU's new import quota regime on July 1 has provided some support to the European domestic market. Market participants believe that, should alternative supply options continue to diminish, some consumers may eventually have to accept price levels of around EUR 700-705/t EXW to secure material.
On the other hand, market activity remains very limited due to the summer slowdown, with buyers showing little willingness to place new orders. Service centers and end-users are reportedly purchasing only volumes sufficient to meet their immediate requirements. Many sources indicate that any meaningful market recovery will likely depend on a potential improvement in demand after the summer holiday period, particularly from September onward.
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