While maintaining strong ties with major customers such as Samsung, Haier, and Panasonic, the company secured five new global partners for its air conditioning products, including Sharp, Toshiba,
Mitsubishi, LG, and Midea. This successful expansion not only broadened the customer base but also diversified the product portfolio, transitioning from traditional Hot-Dip Galvanized products to Zinc-Aluminum-Magnesium, Painted, Galvalume, and Electro-Galvanized products.
The dual impetus of expanding the customer base and diversifying product offerings directly contributed to a substantial increase in sales volume and market share. Additionally, it effectively enhanced the brand reputation of "Made in China" and Baosteel products in international markets.
Baosteel's commitment to business expansion and diversifying product offerings has positioned it uniquely in the Thai market. The company's success is evidence of its ability to adapt to changing market dynamics and provide solutions that meet the diverse demands of the home appliances sector.