The agreement was officially confirmed in Vienna by Stella Li, Vice President of BYD, and Herbert Eibensteiner, CEO of voestalpine. voestalpine has become one of the first suppliers approved by BYD for the Szeged plant. The company’s selection for this collaboration was influenced by the high quality and strong reputation of Austrian steel, as well as its geographical proximity to BYD’s production facility in Hungary.
In a statement from BYD, the company emphasized that this step is an important part of its localization strategy in Europe. The brand aims to operate in 29 European countries and reach over 1,000 retail locations by the end of 2025. In addition, BYD announced plans to establish a new European headquarters in Budapest, along with its first Europe-specific R&D center in Hungary.
"We have a long-term vision for Europe"
In her statement, BYD Vice President Stella Li emphasized:
“BYD has always made it clear that it has come to Europe not just to sell vehicles, but to stay and manufacture here. Our commitment to the European market is strong. That’s why every local supplier involved in our Hungarian plant represents an important step for us. We are very pleased to be working with voestalpine. The company’s commitment to sustainability and decarbonization, combined with its innovation strength, makes this partnership even more meaningful.”
“We believe in establishing a long-term partnership with BYD”
Voestalpine CEO Herbert Eibensteiner shared insights about the agreement:
“Voestalpine stands out as a reliable partner in the automotive sector with its high-quality steel solutions. We offer a wide product range, from body and powertrain components to safety-critical parts. Starting this fall, we will supply BYD with high-quality flat steel for car bodies and outer panels from our Linz facility. We believe this order will lay the foundation for a long-term partnership.”
Pilot Project for V2H Technology to Launch in Austria
BYD is making rapid progress in the Austrian market as well. The brand has become the number one choice in the battery electric vehicle (BEV) segment in the country, and has secured a 2.5% share of the overall automotive market. To build on this success, the company has announced it will launch a pilot project for Vehicle-to-Home (V2H) technology under the framework of the European Union.
The implementation of V2H technology, especially in Austria where solar energy is widely used, is expected to significantly help households reduce their energy costs. The project will be conducted in collaboration with local partners, and a detailed timeline will be announced in the near future.
Comments
No comment yet.