The delegation was chaired by Hasan Önal, Head of the E-Export Digital Marketing, Behavioral Public Policies, and Next-Generation Technologies Department at the Ministry of Trade’s Directorate General of Exports. As part of the program, meetings were held with leading global e-commerce platforms, logistics centers, and payment providers. During the discussions, opportunities for collaboration to help Turkish companies expand their operations in Europe were explored.
Despite increasing uncertainties in the global economy, Turkey continues to support export growth through digitalization initiatives. Companies from various sectors, ranging from home textiles and software to baby products and financial technologies, took concrete steps during their engagements in Germany to strengthen their distribution, logistics, and marketing infrastructure in Europe.
Hasan Önal emphasized that Germany is a strategically important market for Turkey and noted that e-export volumes, which reached $480 million last year, fell to $400 million this year. He explained that the delegation aimed to analyze the reasons behind this decline on-site and to regain momentum through platform collaborations.
Support mechanisms offered by the Ministry were also discussed during the delegation’s agenda. It was noted that the government covers 50% of advertising expenditures and order fulfillment service fees for companies targeting the German market and provides detailed market analyses to assist them.
Delegation members highlighted that, especially against the backdrop of China-based global e-commerce, Turkey holds an advantageous position in Europe due to its proximity to key markets and the growing trend of “nearshoring.” Fintech companies indicated that they aim to accelerate collection processes by integrating with local payment systems across Europe.
Following the engagements in Germany, Turkish e-exporters are expected to continue strengthening their digital networks and operational infrastructure in the European market.
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