According to the statement made by the company, Toyota's brand value increased by 23 % compared to the previous year and reached 64.7 billion dollars. With this value, Toyota became the sector leader leaving all automotive companies behind and ranked 18th in the overall ranking.
The difference between Toyota and its closest competitor in the automotive sector was determined as 11.7 billion dollars.
Toyota stands out with its leadership in customer trust and technological innovations. The AAA+ brand strength rating by Brand Finance and a Brand Strength Index score of 92.3 support this position.
By increasing its commitment to sustainable mobility and technological innovation, the company has strengthened customer loyalty and brand equity. Toyota's success shows that it is a leading force in global brand perception.
Toyota's goal of realizing its vision of “A Better Future for All” stands out as one of the important factors that sustain the brand's rise.
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