The campaign officially kicked off with an event held on October 21–22, 2025, at the Ugitech plant in Ugine, France. The launch featured presentations and technical sessions on the latest developments in the machinability of stainless and engineering steels. The goal is to promote high-precision, energy-efficient machining solutions aligned with green production principles.
Sandra Chedal-Anglay, Sales Director at Swiss Steel Group, highlighted the strategic importance of machinability in modern industry: “Machinability is not secondary—it’s a key factor determining productivity. With our specially developed steels, customers can increase efficiency in machining processes by up to 50 percent. The same level of precision now enables more sustainable production.”
By maintaining full control over all metallurgical processes—from scrap recycling to melting and rolling—the company develops steels with homogeneous microstructures and consistent machining behavior, which are critical for stable processes and repeatable quality.
The product families featured in the campaign include ETG®, HSX®, OPTICUT®, +BX, UGIMA®, and UGIMA®-X—each optimized for different machining needs such as high-speed cutting, precision chip removal, and low tool wear.
At its in-house R&D center, Swiss Steel Group regularly tests new alloys in terms of microstructure, carbide distribution, and chip formation mechanisms. Through its “practical collaboration” approach, which combines materials science with applied engineering, the company supports customers in tool selection, cutting parameters, and cooling strategies.
Chedal-Anglay summarized the company’s philosophy: “We are not just a steel supplier; we are an engineering partner helping our customers achieve their efficiency and sustainability goals.”
Following the French launch, the “The Next Turn – Machinability Experience” event series will expand to Italy and other European markets in 2026. With this initiative, Swiss Steel Group aims to set new standards in the European machining industry and drive machining efficiency forward on a global scale.
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