13,217.60 TRY BIST 100 BIST 100
50.84 EUR EUR EUR
44.20 USD USD USD
6.45 CNY CNY CNY
0.13 CNY CNY/EUR CNY/EUR
40.08 TRY Interest Interest
100.99 USD Fossil Oil Fossil Oil
5.71 USD Copper Copper
113.30 USD Silver Silver
109.20 USD Iron Ore Iron Ore
369.00 USD Shipbreaking Scrap Shipbreaking Scrap
7,154.97 TRY Gold (gr) Gold (gr)
110.00 USD Iron Ore 61% Fe Iron Ore 61% Fe

Gerdau aims to increase its competitiveness in the steel market

Brazilian steelmaker Gerdau aims to improve its competitiveness in the steel market by cutting costs and refraining from raising prices.

Gerdau aims to increase its competitiveness in the steel market

The company's CEO Gustavo Werneck stated that the company's vision is to reduce costs, not increase prices. The market expects Gerdau to make progress on its cost-cutting plan this year and reap the benefits of this strategy in the next fiscal year.

Gustavo Werneck also referred to last month's introduction of a quota for imported steel and a 25% tax on the surplus. He expects more from the government as the Foreign Trade Secretariat under the Ministry of Development has already approved a trade defense measure and an antidumping trade defense measure for some products.

Gerdau is under pressure due to the growing presence of Chinese steel in the market. The company's commercial policy, its negotiations with customers in the construction and automotive sectors, and its price quotations for Chinese steel have come under scrutiny. Gerdau's shares have fallen by 25% in a year, while its chairman Werneck believes it is impossible to compete with subsidized steel.

The company operates in seven countries, including the US, Canada, Mexico, Argentina, Uruguay, Peru and Brazil. The 12% rise in the commercial dollar against the real in the second quarter affected Gerdau, which operates in seven countries. The executive believes that the American currency is important in decision-making but not in the long-term vision.

Comments

No comment yet.

Only +plus subscribers can access this content.

SUBSCRIBE now to share your thoughts on the markets and get more comments.
SUBSCRIBE If you already have an account Sign In

Most read news

Italy’s crude steel production increased by 2.6% in February

Wednesday, March 18, 2026

HBIS Tangsteel starts up fourth continuous caster from Primetals Technologies

Wednesday, March 18, 2026

Tata Steel UK’s support for circular economy initiative

Wednesday, March 18, 2026

Production-focused support from Erdemir for vocational education

Wednesday, March 18, 2026

MKE's Investment in a Rocket Production Base in Kırıkkale

Wednesday, March 18, 2026
Follow List
Expand
Your watch list is empty

Add your favorite commodities for quick access and don't miss the latest price change news.


There are no news categories you follow
Edit Notification Preferences
E-bulletin subscription
Sign up to receive the latest news and daily iron prices by e-mail and sms
Become a Plus Subscriber Now!
Try it free for 3 days!
Subscribe Now
Neutral Prices
Be informed
Provincial Iron Prices
Comments and Analysis
Subscribe Now