UAE-based steel producer Emsteel has taken a significant step in response to the recent surge in steel section imports, particularly from China. On July 25, the company announced the launch of a new commercial measure called the "Temporary Import Offset Discount."
Under this program, customers who prefer Emsteel’s locally manufactured steel sections over imported ones will be offered special discounts. The discount rate will be calculated based on the customer’s prior import volumes using official trade data.
Emsteel aims to address the market imbalances caused by import-driven price pressures, increase interest in local production, and provide customers with a sustainable supply alternative. The company highlighted that import-related price pressures have made sustainability challenging for domestic producers.
The company emphasized that this step is not merely a commercial decision but also serves to safeguard production continuity and strengthen the supply chain. Emsteel aims to build long-term and stable partnerships with its customers through this initiative.
Emsteel noted that the initiative aligns with the UAE’s existing policies supporting industrial production. The company anticipates similar approaches will become more widespread in the near future to maintain market stability and promote healthy sector growth.
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